Asma Zahid • Full-Stack AI Engineer

Asma Zahid, graphic designer and visual thinker. Portfolio 2026 — strategy, design and motion.

Scroll to explore

Ideas peopleremember.

Identity, art direction and motion, built as one system rather than a folder of one-offs. Type scale, colour, grid and the rules that hold them together — so the hundredth asset still looks like the first one was designed on purpose.

My approach

Brand strategy &visual identity.

I help businesses define their positioning, brand personality, messaging, colour systems, typography and visual direction, then transform that strategy into cohesive brand identities and digital experiences.

Tools

Figma
Adobe Illustrator
Adobe Photoshop
Canva

Coventis

2026

Positioning and personality first, then the system that carries it — mark, palette, type scale and the rules that keep every application on message.

Brand strategy · Visual identity · Art direction

01/ 08

Brand mark01

Coventis — Colour system — Colour system02

Coventis — Identity in application — Identity in application03

Coventis — Art direction — Art direction05

Hive

2026

A distributed systems product given a visual language plain enough to survive dense data — one grid, one type scale, applied across every screen.

Product identity · Interface design · Systems

01/ 05

Hive — Product identity — Product identity01

Hive — Interface system — Interface system02

Hive — Applied screens — Applied screens04

Hive — Campaign poster — Campaign poster05

One brief, manyvisual languages.

Swiss

The Vance campaign. One typeface, twelve columns, four sizes — identity, then method, then conviction.

4:5 · Three-piece set

Minimalism

Everything removed until only the message is load-bearing. Space does the work type usually has to.

1:1 · Three-piece set

Memphis

Geometric play, primary colour and deliberate imbalance — loud on purpose, but never off the grid.

1:1 · Three-piece set

Brutalism

Raw structure, no apology. Type set like scaffolding and deliberately left exposed.

1:1 · Three-piece set

Pop art

Flat colour, hard edges, halftone borrowed from print — built to stop a thumb mid-scroll.

1:1 · Three-piece set

Maximalism

More, arranged. Density held together by one rule repeated until the noise reads as order.

1:1 · Three-piece set

Luxury

Restraint as appetite. Deep ground, generous margin, and one hero allowed to carry the frame.

1:1 · Three-piece set

Agency

The case made in three frames — problem, method, proof — with the credentials kept until last.

4:5 · Three-piece set

At MaxlinkSolutions.

Graphic Designer1.5+ yearsWeb design · Ad creatives · Social media · Brand collateral

A year and a half in-house, designing across three different rhythms. Web design on one side — marketing pages, landing surfaces and the assets that dress them. Ad creatives in the middle, where a single frame has to carry the offer. And a social calendar throughout, which had to stay recognisably Maxlink at a post a day.

Volume is its own design problem. At that cadence the system matters more than any single piece, because the hundredth post has to look as considered as the first.